Here’s one for the ZK marketeers. You don’t get many shots at the spotlight - here’s how to own yours.
At the recent House of ZK San Francisco event, @KelseyRuiz_, Head of Comms at @aztecnetwork, broke down the real mechanics of go-to-market PR in crypto - covering everything from narrative design and media targeting to timing your announcements for maximum impact.
Drawing on more than a decade of PR experience across Ethereum Classic, @cosmos, @Consensys, and Aztec, Kelsey shared a tactical playbook for founders and teams: how to align PR with product milestones, increase media pickup rates, navigate market sentiment shifts, and measure ROI beyond vanity metrics.
Whether you’re launching a testnet, mainnet, or feature update, this session reveals how to capture attention when it matters most.
Also available on YouTube:
69.21K
128
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.