🫡 @dYdX This acquisition of the market, business, and solutions teams of the foundation is quite interesting, to be honest. Instead of spending money to buy external companies, they are directly integrating key teams from their own ecosystem into the main company. The logic behind this operation is quite clear: they want product development and marketing to be more closely aligned.
In the past, the product team might have been focused solely on development, while the marketing team worked separately on promotions, leading to a lack of synchronization and mismatched rhythms. Now, by merging these teams, engineers and marketers can sit together, and as soon as the product is not fully ready, the marketing strategy can be developed in sync, so when new features go live, there won't be any chaos.
More importantly, dYdX indeed has several major initiatives to push forward. Spot trading, multi-asset margin, EVM support—these are all game-changing features. If they continued with the old model, waiting until the product was ready to think about how to promote it, their competitors would have already taken the lead. Now, with this integration, while the product is still in development, the marketing team can start warming up the audience, and data feedback can be quickly relayed back to the product team for adjustments.
Antonio Juliano stated quite directly that product-driven growth requires close cooperation between the product and growth teams. This is not a new concept, but there are not many projects that can truly execute it well. dYdX has managed to put this into practice, demonstrating through their actions that they are serious about the upcoming product upgrades. They have a leaderboard event on @KaitoAI, Backpack $ENERGY.
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