Эта страница предназначена исключительно для справочных целей. Некоторые услуги и функции могут быть недоступны в вашем регионе.

OKX Launches 'The System Needs a Rewrite' Global Brand Campaign

New York, New York 10 May 2023 - OKX, the leading self-managed Web3 wallet app and a presenting partner of Tribeca Festival, today launched a new global brand campaign entitled "The System Needs a Rewrite," which boldly challenges the status quo and advocates for a new paradigm led by Web3 self-managed technology to replace existing centralized systems.

The campaign aims to grow OKX's existing base of Web3 entrants and its growing Web3 ecosystem, including the OKX Wallet, its decentralized exchange (DEX), NFT Marketplace, Web3 Earn and more. The campaign was produced in collaboration with BBDO New York, OKX's creative agency of record, and is being distributed globally via digital, print and out-of-home formats.

Haider Rafique, OKX's Chief Marketing Officer, said: "There are two camps of thoughts. One side suggests we update existing systems to create a better world. The other believes we need a system re-write. Our new campaign is a nod to those who believe we need to re-write the system into Web3. We envision a world where we all have more control, mobility and various ways to trade our assets. A world where software allows us to be our own bank, to be interoperable and to trade without any intermediaries. We are here to contribute to building this future. This campaign is the preamble to the first-of-its-kind Web3 products we'll release this year."

OKX has greatly expanded its Web3 offerings to meet the needs of beginners and experts alike. These include:

  • OKX Wallet: The world's most powerful, secure and versatile crypto wallet which gives users access to over 50 blockchains while allowing them to take custody of their own funds.

  • Newly launched MPC technology lets users easily recover access to their wallet independently, removing the need for traditional, 'written down' seed phrases.

  • DEX: A cross-chain decentralized exchange which aggregates nearly 200 other DEXs, with 200,000+ coins on more than 10 blockchains available.

  • NFT Marketplace: A multi-chain, zero-fee NFT marketplace that gives users access to NFT listings across seven top-tier marketplaces including OpenSea, MagicEden, LooksRare and Blur.

  • Web3 Earn: A powerful DeFi platform that supports earning and staking on 80 protocols across nine chains.

"Rewrite the System" follows last year's "What is OKX" global campaign, which introduced the new OKX brand to global audiences alongside Manchester City F.C. manager Pep Guardiola, Formula 1 driver Daniel Ricciardo and Olympic snowboarding medalist Scotty James.

Дисклеймер
Материалы предоставлены исключительно в ознакомительных целях и могут включать информацию о продуктах, которые недоступны в вашем регионе. Они не являются инвестиционным советом или рекомендацией, предложением или приглашением к покупке, продаже или удержанию криптовалюты / цифровых активов, советом в финансовой, бухгалтерской, юридической или налоговой сфере. Криптовалютные и цифровые активы, в том числе стейблкоины, сопряжены с высокими рисками и подвержены сильным ценовым колебаниям. Тщательно оцените финансовое состояние и определите, подходит ли вам торговля и удерживание цифровых активов. По вопросам, связанным с вашими конкретными обстоятельствами, обращайтесь к специалистам в области законодательства, налогов или инвестиций. Информация, представленная на этой странице (включая рыночные и статистические данные, если таковые имеются), предназначена исключительно для ознакомления. При подготовке статьи были приняты все меры предосторожности, однако автор не несет ответственности за фактические ошибки и упущения.

© OKX, 2025. Эту статью можно копировать и распространять как полностью, так и в цитатах объемом не более 100 слов, при условии некоммерческого использования. При любом копировании или распространении всей статьи должно быть указано: «Разрешение на использование получено от владельца авторских прав на эту статью — © OKX, 2025. Цитаты должны содержать ссылку на название статьи и ее автора, например: «Название статьи, [имя автора, если указано], © OKX, 2025». Часть контента может быть создана с использованием инструментов искусственного интеллекта (ИИ). Создание производных материалов и любое другое использование данной статьи не допускается.

Похожие статьи

Показать еще
Celebrating our European Expansion
OKX

We’ve Officially Landed in Germany and Poland!

Written by Erald Ghoos, CEO for OKX Europe Today’s a big day for us at OKX—and for crypto users across Europe. We’ve officially launched our fully regulated centralized crypto exchanges in Germany and Poland!
21 окт. 2025 г.
113
OKX Ventures Scroll
OKX

OKX Ventures Announces Strategic Investment in Scroll to Support Ethereum Scalability

- OKX Ventures invests in Scroll, a community-first zkEVM-based zkRollup which enables builders to make apps that are natively compatible with Ethereum - The investment is in line with OKX Ventures’ v
21 окт. 2025 г.
94
50 Chains - Blog
OKX
Web3

OKX Wallet Integrates its 50th Blockchain, Paving the Way for a More Seamless Web3 Experience

* OKX integrates 50 total blockchains across its Web3 product offering, compatible with the OKX Wallet, DEX, NFT Marketplace, Yield and dApps * To celebrate the 50 Chains' milestone, OKX is also launc
21 окт. 2025 г.
92
OKX Standard Chartered Announcement Blog
OKX
Institutional news

Expanding Our Partnership with Standard Chartered into the European Economic Area

Written by Erald Ghoos, CEO for OKX Europe We’re expanding our partnership with Standard Chartered into the European Economic Area (EEA). When we first partnered with Standard Chartered in the UAE earlier this year, we launched our collateral mirroring programme —a first-of-its-kind service that allows institutional clients to keep their assets securely with a Global Systemically Important Bank (G-SIB) while mirroring those balances into OKX for trading. This innovation gives clients the best of both worlds: bank-grade custody and seamless exchange access, helping them reduce counterparty risk, strengthen asset security, and trade with greater confidence.
15 окт. 2025 г.
23
OKX Wallet is the First Multi-chain Wallet to Support a Decentralized P2P Market with Zero Slippage
Web3

OKX Wallet is the First Multi-chain Wallet to Support a Decentralized P2P Market with Zero Slippage

![OKX Wallet is the First Multi-chain Wallet to Support a Decentralized P2P Market with Zero Slippage](//images.ctfassets.net/4nqoo8goeymu/4ImRLvhZBZ8YdCaw1E2Z8n/01a0641cd06be3de35342d35c188802a/20230
15 окт. 2025 г.
7
Bitcoin ETFs: The Game's Just Got to a Whole New Level
OKX

Bitcoin ETFs: The Game's Just Got to a Whole New Level

The approval of a Bitcoin ETF marks a significant milestone towards the mainstream adoption of Bitcoin. The ETF is an easy-to-access financial instrument that helps establish the legitimacy of bitcoin and has the marketing power to bring it to a wider population, potentially in the billions - we've already seen a few bitcoin ETF marketing campaigns. Through its reach, the bitcoin ETF will also make it easier for more institutions (and less crypto-native retail customers) to access bitcoin indirectly, and attract more talent to our industry.
15 окт. 2025 г.
113
Показать еще